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Prof. CHUNG Peichi

Prof. CHUNG Peichi

Associate Professor

Ph.D. (Indiana University, Bloomington)

About Prof. CHUNG Peichi

Peichi Chung received her Ph.D. from the Department of Telecommunication, Indiana University-Bloomington. Her teaching and research interests include new media and digital culture. In her teaching, she focuses on new development in media cultural studies. She examines issues related to new media production and cultural policy in sub-regional locations within Asia. Her research focuses on media industry analysis at both corporation and government levels. Her current research projects extend to esports in East Asia, independent game in Asia and representation of Hong Kong in video game. Since 2006, she intensively studied innovation dynamics in online game industries. She has conducted cross-country research in Asia, analysing new media industries in Korea, China, Singapore and other Southeast Asian countries. She continues to work on her longitudinal ethnographic research about play culture and game industry dynamics in East and Southeast Asia.

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  • Research Interests
    • Game studies, play culture, cultural studies, new media studies, political economy of communication, cultural and creative industries, cultural policy
  • Recent Research ProjectS
    1. “Archiving Hong Kong in Video Game”, Project Sponsored by CUHK Research Committee Funding (Direct Grant) from the period 2021-05-22 to 2022-05-21.
    2. “The Online Distribution Strategies of Independent Application Game Developers in Hong Kong, China and South Korea” (U516042). Project Sponsored by Research Grants Council-General Research Fund during the period 2015-09-01 to 2017-08-31.
    3. “A Cultural Analysis of Popular Media Production and Consumption in Southeast Asia” (AL11674). Project Sponsored by CUHK Research Committee Funding (Direct Grant) during the period 2012-01-16 to 2013-09-15.
  • Representative Publications
    1. (Forthcoming). “Digital Heritage and the Documentation of Hong Kong in Video Games”. In Darrell Davies, Michael Berry, Peichi Chung, Wenchi Lin & Emilie Yeh (Eds). East Asian Media and Creative Industries. Edinburgh: Edinburgh University Press.
    2. (Forthcoming). “Work”. In Christopher Patterson & Amanda Philips (Eds). Keywords in Game Studies. New York: New York University Press.
    3. (2025). “Digital Labor and Computational Gaming in Esports.” International Journal of Esports Studies 3(1): 1-20.
    4. (2024, third author) “Synergistic Fields: Unveiling the Potential Win-Win Relationships between Esports Performance and Traditional Sports Participation,” PLOS ONE. (With Tang D., Ma R., Ho, W. & Sum, R.)
    5. (2023). “Underground Radio Since the Late 1980s”. In Lihyn Lin & Ming-Yeh Rawnsley (Eds). The Encyclopedia of Taiwan Studies. Leiden: Brill Academic Publisher.
    6. (2023). “Between Super Players and Mega Fans: The Emergence of Data-Led Gaming Environments in Korean Esports”. In Youna Kim (Ed). Introducing Korean Popular Culture. New York: Routledge.
    7. (2021). Media Technologies for Work and Play in East Asia: Critical Perspectives on Japan and the Two Koreas. eds. M. Lee & P. Chung. Bristol: Bristol University Press. [Co-edited with Micky Lee]
    8. (2021). "South Korea's Esports Industry in Northeast Asia: History, Ecosystem and Digital Labour". In Micky Lee & Peichi Chung (Eds). Media Technologies for Work and Play in East Asia: Critical Perspectives on Japan and the Two Koreas. Bristol, UK: Bristol University Press.
    9. (2021). Chapters on “Xiabawang”, “NCSoft”, “PC Bang” and “Singapore”, in Encyclopedia to Video Games: The Culture, Technology and Art of Gaming, ed. M. Wolf. Santa Barbara, CA: Greenwood Publisher
    10. (2018). “Hong Kong Cinema: Reconnecting Its Southeast Asian Heritage.” In Willing Collaborators: Refashioning Content for the Chinese Media Market, ed. M. Keane. Rowman & Littlefield Publishing.
    11. (2017). “Revisiting the Creative Industry Models for Game Industry Development in Southeast Asia.” In Global Game Industry Policies, ed. A. Fung & M. Zhao. Basingstroke, UK: Palgrave McMillan.

     

 

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 Professor Chung Peichi | Research keywords for Cultural Studies: Game Studies

>>  http://ccs.crs.cuhk.edu.hk/main/research-keywords-chung-peichi/